Let's Be Authentic Together! (Or: Learning How to Stand Out in a Crowd)

It really is interesting how trends are started and how long they last–especially when it comes to social media marketing. There are those out there who are considered to be trailblazers among the throngs of blogging social media *gurus* out there.  It’s natural for fans to want to emulate their favorite social media *superstar*.  As the saying goes, “imitation is the highest form of flattery”–so in by mimicking our favorite… Continue reading

Don't Spam On Me! (A Social Media Etiquette Lesson)

“Hey there, thanks for being my friend!  Check out this fantastic opportunity that is going to make you a GAZILLIONAIRE in a matter of weeks!  Blah, blah blah…”

You’ve probably seen similar messages like this flooding your Facebook inbox, Twitter messages, and even your Skype conversations.  These are people who have been taught by certain so-called *gurus* that all they need to do to get people to sign on for their… Continue reading